Saved by droog...

Centrum Sztuki Współczesnej Zamek Ujazdowski.
Laboratory of the Future Regress-Progress
Act 4


The Dutch group Droog Design is focused on a creating a new way of reinterpretation meanings and values of an industrial design.They provide ideas of refreshing and reorganizing spesifities of things practically. The main course is to take something used or unconditional and to create something new. So giving a new function to a simple object, they give it a new chance and a new atmosphere.

This is a sense of globalistic issues and a new consumer philosophy. An industrial design is a consunt of a human living and a sustainable part of lifestyle. So the way of consuntion determines the specific lifestyle of each person,although we live surrounded by objects of mass market. And Design is a public instrumentality. It's a kind of instrument of collaborating and a way association of different people.

A financial crisis in 2009 made a lot of companies go out of business and Droog started taking items from liquidation auctions to save small lifes of small goods. This sentimental tendencies give rise to great reinterpretation of the concept of consumer life
The most important idea fits into a slogan "Design is everythere" and it's important to see a value in other ways of living and thinking. In a general sense "Design is a collection of experiences" according to Droog.